GAF is a manufacturing company based in Parsippany, New Jersey, that has roots dating back to the late 19th century. The GAF acronym stands for General Aniline & Film. The company has historically been primarily focused on the manufacturing of roofing materials for residential and commercial applications.
At one time GAF was also active in manufacturing photographic film as well as cameras and projectors (both still and motion picture), and was the manufacturer of the View-Master, the famous line of 3D transparencies, viewers and projectors. Briefly in the 1970s, it was the official film of Disneyland and Walt Disney World, and at this time, actor Henry Fonda served as the company’s spokesman in several television commercials including one that featured Jodie Foster in her first acting role.
Jim Schnepper is the President of GAF, an operating subsidiary of Standard Industries. He states that “GAF operates, protecting our communities is what matters most. We’re grateful to the communities we call home. Thankful for the neighborhoods, cities, parks, schools and other places that help give our work meaning,”